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(SanDiego.CityRegions.Com, October 18, 2012 ) SAN DIEGO, CA -- Technology Services World 2012 Service Transformations concluded on Wednesday, having drawn over 1,000 attendees from around the world. The event, hosted by TSIA, focused on today’s hottest topics, including cloud computing, technology consumption, customer requirements, social media, managed services, and the convergence of consumer and business computing.
Highlights included:
• Consumption Economics in Play. In his opening keynote, “Consumption Economics in Play,” TSIA executive director Thomas Lah provided an update on industry trends that have unfolded over the past year. Trends that have significant implications for every service line within a product company. He also outlined how product companies are navigating these trends.
• The Road Ahead for Services as a Corporate Strategy. In the next keynote address, Thomas Lah and J.B. Wood, president and CEO of TSIA, shared their firsthand observations about how the cloud transition has played out so far based on C-suite conversations they have had in the past year. Attendees learned what companies are struggling with, the blind spots that many company executives have around the shift, and the common scoping problem that is leading companies to attempt to solve the XaaS problem too narrowly.
• Services Revenue Psychopathy. The final opening keynote of Day One was a panel session that included J.B. Wood and Thomas Lah, in addition to leading industry pundits Christophe Bodin, vice president and general manager of maintenance and customer support, ESM Division, BMC Software; Terrie Campbell, vice president of strategic marketing for Ricoh Americas (RAC); Callan Carpenter, vice president of global services for Autodesk; Juan Jones, senior vice president of North America customer support services, Oracle; and Antonio Neri, senior vice president and general manager for HP Technology Services. The panel discussed “Services Revenue Psychopathy: The Dysfunctional Conversation between Service Executives, Their C-Suite Bosses, and the Customer.”
• The Opportunity of a Lifetime: Services in the Era of the Consumer. A highlight of Day Two was this keynote by SAP co-CEO Bill McDermott. McDermott shared his perspective on the next-generation services provider. He described how organizations today are facing a consumer revolution fueled by advances in technology—and how big data, cloud, mobile, and social solutions are providing answers to this revolution. They are allowing companies to personalize their interactions with customers, simplify how they work, and accelerate their ability to innovate. McDermott said that services providers must adapt to this new reality to stay relevant.
• Success as a Managed Service Provider. On Day Three, Ed Abrams, vice president of marketing for IBM, presented an impactful keynote on this increasingly important topic of managed services. He shared IBM’s perspective on this critical marketplace, revealing key insights on end-user wants and needs, key tactics for success, and tips on how to effectively scale a managed services business.
• TSIA Awards Ceremony. Conference goers convened for one of the biggest highlights of the show—the TSIA Awards Ceremony and Luncheon, held at the conclusion of the conference. The technology services industry’s highest honors were delivered to deserving winners via the prestigious STAR Awards, Support Staff Excellence Awards, and the TechBEST Awards. Recognition was also given to organizations who have achieved certain levels of certification through participating in TSIA’s Organizational Development Program.
• Women in Services. Women in Services, founded by TSIA association members to help women in the services industry advance their careers and leadership skills, enjoyed record-breaking attendance at its fundraising networking dinner, and anticipated a substantial contribution to Dress for Success San Diego and Dress for Success Southern Nevada. Guest speaker Jodi Schilling, vice president of customer operations for HP, shared her career story and how services accelerated her success.
• TSIA Research Revealed. Several pieces of new research were released in conjunction with TSW, including three by Julia Stegman, TSIA vice president of service revenue generation research. These included “Pacesetter Practices of Renewal Sales and Marketing: Maintenance and Support Contacts”; “The Art of Renewal Sales and Marketing: Maintenance and Support Contracts”; and “The State of Maintenance and Support Contract Revenues: Are They Growing or Shrinking?” TSIA vice president of technology research John Ragsdale also released “Market Overview of Service Analytics: Creating Actionable Insight in Three Categories: Business Analytics, Customer Analytics, and Consumption Analytics.”
• TSW|EXPO. Nearly 50 TSIA partners were available in the TSW | EXPO, allowing attendees to learn about the latest in service technology and solutions. Solutions providers covered a broad range of applications and services that organizations could leverage to take their services operations to the next level of performance.
TSW conferences take place twice a year—once in the spring and once in the fall—and are considered the source of preeminent learning for technology services professionals. The fall event in 2013 will move to a new Las Vegas venue: the ARIA Resort. More information on TSW can be found at www.technologyservicesworld.com.
About TSIA
The Technology Services Industry Association (TSIA) is the world’s leading organization dedicated to advancing the business of technology services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world’s top technology companies as well as scores of innovative small and midsize businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. www.tsia.com
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TSIA
Suzanne Hite
410-774-5322
suzanne.hite@tsia.com
Source: EmailWire.Com 
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